If communication is, at heart, a connection among people, how does bringing a non-person into the generative mix affect the outcomes?
I might argue that, if the point of communication is that connection–or the tangible outcomes like closing a sale that might come from it, AI inputs can muddy our purposes. With all our fingerprints smudging the AI’s window on the world, how can it offer any clarity? The answer is that we have to do some cleaning, and perhaps add our own fingerprints more prominently.
Now, that’s not to say we can’t recognize the hand of AI in writing, or that it doesn’t have any kind of recognizable voice. There are certainly enough examples already of hastily-published end products that contain signature phrasing (“here is [the prompt” you asked for”) or huge blocks of overly-convoluted text that we can learn to recognize patterns ourselves and question the degree of human involvement in a product.
AI is another tool in our kit, and if we want our communications to continue (or start) standing out from the white noise cacophony of business-boosting text, we have to learn to wield it effectively. And we have to understand its limitations and risks.
Come work with us tomorrow to start developing that understanding. We’ll provide some templates for getting started, and work through best practices for crafting a human-printed, human-oriented written piece that does the work you want it to.
Something Polished 