Category: Case Studies

How Did I Fool the News?

Posted on by spitkin in Case Studies, Events and Updates

While some outlets did immediately clock satire, several others ran the story without even a careful close read. Satire is an especially tricky kind of writing, sure, but it also highlights an essential truth: sometimes the hardest part of writing is nailing the genre expectations, and sometimes nailing the genre expectations is how we produce … Continue reading How Did I Fool the News? →

Ersatz Excitement

Posted on by spitkin in Case Studies

Last week, I fooled the news. Like a lot of other campuses in the US, my alma mater has been making a lot of highly public missteps, earning them the moniker of Homeless Student University--among other things. National news attention and public outcry has not stopped the university from continuing to focus on enrollment numbers … Continue reading Ersatz Excitement →

Bios are Risky Business

Posted on by spitkin in Case Studies, Clients

Jenny knows what she's doing: she trains large business teams to write, and has recently put out a book full of her favorite business writing tips (read it! your writing will improve). She's comfortable doing it: seems like she writes books in the time it takes me to do my taxes. But. Sometimes the words … Continue reading Bios are Risky Business →

Truly scary stuff

Posted on by spitkin in Case Studies, Writing Principles

We're well into the winter holiday season, which to my mind kicked off with Halloween--this is a typical time for first snow in my region, after all. Since I spend a lot of my time reading and thinking about good writing, my social media feeds fill up with ads for the latest novels and novel-writing … Continue reading Truly scary stuff →

Business writing at its best

Posted on by spitkin in Case Studies

Look, I know this guy can write: I picked up Fix This Next at a mentor's suggestion and immediately started reading two of his other books. I also know that the manpower and time put into a book is going to wildly differ from what's invested in weekly or daily email marketing bids. But look … Continue reading Business writing at its best →