Telling the Right Story

Time for another look at the stories we tell, about ourselves and about our business. As one of the resident Story Folk for our local 1MC community, I give this advice on a weekly basis--though usually I don't have this kind of space to develop my thoughts. When thinking about your story, it's important to … Continue reading Telling the Right Story

Rule of Thumb

Look, if I'm going to use this tag to collect this series, it makes sense to take a look at the origin of this phrase. It's a favorite for highlighting the risks of defaulting to inherited grammar rules without understanding how they've been set in the first place or whether the story you're told has … Continue reading Rule of Thumb

CTrl-F, Then What?

Ok, you've identified some comfort words and developed a habit of searching for them as part of your revision and cleanup process. So you can find them. Now what? Like most strong writing habits, shifting the reliance on the same old thought placeholders depends on your understanding your own contexts a bit more fully. But … Continue reading CTrl-F, Then What?

When to Break the Rules

Most of the time, I actively work against my impulse to correct every language mistake I see in public because I don't work for free Most English grammar rules are contextual at best And rooted in oppressive power structures at worst It's just really annoying and usually not welcome enough to be helpful I am … Continue reading When to Break the Rules

Ding Ding

Most of us know we'll lose readers with a single big block of undifferentiated text: one of the many reasons legalese is so hard to sift through. Fewer of us know that we're just as likely to lose readers with rapid-fire single sentences featuring repeated double line breaks and strategic emoji: think those obnoxious marketing … Continue reading Ding Ding

Break it Up Already

This morning, I attended a presentation by a verified expert. He'd crammed so much useful information onto each slide that I was squinting from the second row (and I know my contacts are up to date). As I struggled to make out the small words on the wall-sized screen and pay attention to the additional … Continue reading Break it Up Already