Most of us know we'll lose readers with a single big block of undifferentiated text: one of the many reasons legalese is so hard to sift through. Fewer of us know that we're just as likely to lose readers with rapid-fire single sentences featuring repeated double line breaks and strategic emoji: think those obnoxious marketing … Continue reading Ding Ding
Tag: break it up
Break it Up Already
This morning, I attended a presentation by a verified expert. He'd crammed so much useful information onto each slide that I was squinting from the second row (and I know my contacts are up to date). As I struggled to make out the small words on the wall-sized screen and pay attention to the additional … Continue reading Break it Up Already
Something Polished 