Tag: case study

Is The AI Assisting?

Posted on by spitkin in Writing Principles, Writing with AI

The short answer: sometimes. AI can certainly streamline our generative creativity, and help us move on our ideas faster and with less executive function expense. But...it can't replace us just yet. Take, for instance, the new built-in AI feature for WordPress sites like this one--which I noticed while moving through the final posting checklist on … Continue reading Is The AI Assisting? →

How Did I Fool the News?

Posted on by spitkin in Case Studies, Events and Updates

While some outlets did immediately clock satire, several others ran the story without even a careful close read. Satire is an especially tricky kind of writing, sure, but it also highlights an essential truth: sometimes the hardest part of writing is nailing the genre expectations, and sometimes nailing the genre expectations is how we produce … Continue reading How Did I Fool the News? →

Ersatz Excitement

Posted on by spitkin in Case Studies

Last week, I fooled the news. Like a lot of other campuses in the US, my alma mater has been making a lot of highly public missteps, earning them the moniker of Homeless Student University--among other things. National news attention and public outcry has not stopped the university from continuing to focus on enrollment numbers … Continue reading Ersatz Excitement →

Bios are Risky Business

Posted on by spitkin in Case Studies, Clients

Jenny knows what she's doing: she trains large business teams to write, and has recently put out a book full of her favorite business writing tips (read it! your writing will improve). She's comfortable doing it: seems like she writes books in the time it takes me to do my taxes. But. Sometimes the words … Continue reading Bios are Risky Business →

Business writing at its best

Posted on by spitkin in Case Studies

Look, I know this guy can write: I picked up Fix This Next at a mentor's suggestion and immediately started reading two of his other books. I also know that the manpower and time put into a book is going to wildly differ from what's invested in weekly or daily email marketing bids. But look … Continue reading Business writing at its best →