When to Break the Rules

Most of the time, I actively work against my impulse to correct every language mistake I see in public because I don't work for free Most English grammar rules are contextual at best And rooted in oppressive power structures at worst It's just really annoying and usually not welcome enough to be helpful I am … Continue reading When to Break the Rules

Break it Up Already

This morning, I attended a presentation by a verified expert. He'd crammed so much useful information onto each slide that I was squinting from the second row (and I know my contacts are up to date). As I struggled to make out the small words on the wall-sized screen and pay attention to the additional … Continue reading Break it Up Already

Getting Out of Your Comfort Zone

We're coming out of the comfortable holiday season to get a little uncomfortable with our new year's goals and and shifting into the pace of a more active business season. Seems like a good time to revisit those comfort words and learn how to even find them. The first step, as we already noted, is … Continue reading Getting Out of Your Comfort Zone

Business writing at its best

Look, I know this guy can write: I picked up Fix This Next at a mentor's suggestion and immediately started reading two of his other books. I also know that the manpower and time put into a book is going to wildly differ from what's invested in weekly or daily email marketing bids. But look … Continue reading Business writing at its best