Ding Ding

Most of us know we'll lose readers with a single big block of undifferentiated text: one of the many reasons legalese is so hard to sift through. Fewer of us know that we're just as likely to lose readers with rapid-fire single sentences featuring repeated double line breaks and strategic emoji: think those obnoxious marketing … Continue reading Ding Ding

A New You is a Process

If you've used writing as a tool in setting your aspirational goals for this year, then the start of this second month is a great chance to check in on how your processes are developing. Ideally, you're writing at least a little something every day: a shopping or to-do list, maybe a few lines of … Continue reading A New You is a Process